COKRIMAS

Picture this:

It is December 24th. Christmas is around the corner. Outside is cold… and quite frigid, to where one step out there will have your body shaking from winter’s war cry. Not to worry though — you, along with the rest of whom you hold close, is tucked away inside a log cabin… cozy, and warm as you are all by a fireplace.

The stage is set. Everyone take turns reciting old Christmas stories… opening up presents… singing those Christmas songs… everything is almost perfect.

… almost.

It’s time to bring out your contribution for the holiday tradition… eggnog! You brought a huge bottle for all to share, but one problem occurs… one of them is lactose! Another, feeling bad for the friend who is left out, decides to sit out due to the thought of alcohol being in it. Now it’s just you and few left remaining, as the last potential denier asks “what even is eggnog? Is it just egg… where is the ‘nog?’“ This gathering can turn colder than outside if a resolution isn’t made quick. You’ll need something warm, something for everyone… perhaps eggnog isn’t the worldwide answer. Well, where hot chocolate is only good when it’s hot and chicken noodle soup gets cold too fast… you’ll need a treat that’s perfect for all instances.

And that’s where my business comes in.

Like Santa on his sleigh, my gift to you all is a brand I like to call Cokrimas!

Now, some of you may be thinking: “Why Cokrimas? What even IS Cokrimas?”

Cokrimas is my brand made up

from two words — Coquito & Kremas.

Coquito is a cultural beverage that found its standing in Puerto Rico. Usually served around Christmas time, it is made using coconut-based dairy, spices, and rum… hence its name, translated to "little coconut."
Kremas (also spelled Creamas/Cremasse) is a cultural beverage that can be traced back to its origins from Haiti. Like Coquito, it is made with similar ingredients of coconut dairy and spices… as well as various forms of liquor, something that Coquito also shares.
Two beverages: both served around Christmas time, both with similar ingredients that makes it creamy, and both can be served hot AND cold… sounds like a match made in heaven!

And with that in mind, bears the real question…

What makes Cokrimas stand out from its competitors?

Solution#1: Cokrimas is both.

The key is in its ingredients: Coquito is heavily coconut based, giving it a more creamy texture while banking its diversity in its spices. Cremas is heavier on flavor, sacrificing some of that texture for more zest. It’s often why there is more variety in kremas than coquito.

With that thought in mind… what if I found harmony in both Kremas AND Coquito?

By following the ingredients from both sides (and adding my own special ingredients, of course), a baby was born. Two cultures, creating a successor that will carry on their traditions while never forgetting where it roots are.

Variations of the logo

Cokrimas Logo

The baby has been sealed by a logo, with a motto that i believe will never make it forget its roots: “The best of both worlds.”

Solution#2: It’s purely organic.

At the end of the day, what both the Coquito family and the Cremas family have mainly common is that they are both derive from three key ingredients: milk (which provides the creamy texture), spices (which enhances the flavor), and alcohol (which keeps the milky beverage from expiring).

My product will enhance those ideas.

Cokrimas will stand on being a healthier alternative by taking those same ingredients, and simply alter them to gain a better appeal for the audience at hand.

Milk

The milky nourishments of today — whether it’s coquito/cremas, yogurt, or just you simply making a bowl of cereal — uses regular conventional milk. With that, lies two commonly known issues:
(1) Conventional milk uses chemicals — that’s what makes it “last longer.” That’s what also make its formula a risk factor, with all the antibiotics and preservatives mixed in with the nutritional vitamins and minerals.
(2) There are people out there that can be considered to be “lactose intolerant” — in other words, they cannot physically digest milk, or else stomach problems can occur. With milk being the main ingredient for coquito and cremas, simply put… it’s not a product made for them.
Our solution incorporates the use organic milk, as well as a variety of other lactose-free and plant-based options. That way, even the most pickiest of consumers are welcome to try our healthy, dairy-based options. It’s something for everybody, which adheres to our motto: the best of both worlds.
Spices

Spices: Spices are also considered to come in conventional forms. Pesticides, GMOs, and other chemical additives increases its shelf life, in exchange for potential risks in mold or even infections when processed.
Our solution is sticking to organic spices, making our product a lower risk of having any unwanted chemical ingredients.
Alcohol

Alcohol/Rum: While hard to believe, yes, this is also true: even alcohol can be considered to be organic or conventional! The key is how it’s made: through aging processes or distillation (making it more organic), or adding chemicals and fertilizers (making it conventional).
Regardless, alcohol in itself has little to no added nutritional value. Other than giving the milky beverage a way to last longer, alcohol alone is a health risk (from liver damage to even cancer inducing) when not handled in moderation.
Cokrimas acknowledges keeping the tradition of rum in recipes, so some of our products will be labeled to have concentrations of organic alcohol. With that said, we also offer non-alcoholic versions as a safer version for those who prefer sobriety. That way, you can enjoy either the savoriness of the cream, or the needed kick of the liquor.

In short: by using organic products in our recipe, providing lactose-free options to our wider audience, and even including both alcoholic and non-alcoholic options…

Cokrimas shall stand out as the healthy— and creamy— brand to indulge yourself in for the holidays.

This is a short video showcasing the finished product in question — one that best highlights it’s pure, organically-made quality.

Solution #3: A seasonal greeting! ❄️

As such, various advertisements have been made to highlight such aspects, as well as the other previous aspects — such as the organic value of it as well as the nature of combing cultures.

The product should speak for itself — hence why photography will be the key medium and Instagram (the platform for photographic interests) will be our main source of media. Below are some of the advertisements made with those in mind: highlighting its warmth, its coziness, and its organic appeal… with captions that encapsulates the feeling of purity and togetherness.

One final thing to note about such treats are just that — they ARE treats served for special occasions.

Coquito is traditionally served for the holidays. You would normally see it served around Christmas time, as intended, but can be tasted year round due to its long shelf life.

Kremas is a similar concept with a deeper meaning: as it represents warmth, hospitality, and all-in-all togetherness, it is usually seen not only during Christmas, but extended towards the New Years Eve and large gatherings like weddings.