PRINGLES
PRINGLES
Growing up, I remember the days when all a kid needed was a 50¢ bag of chips and a juice pouch to get through the day. But for those who would carry more than $5 in their pocket, they get the upgraded snacks… and Pringles was considered to be one of them.
Why, just look at him!
Sporting a red botwie, brown hair, a moustache, and eyes, this dashing face had the world on a leash from its debut in 2009, and was later changed in 2020.
This is him now.
Feeling old yet?
Pringles Rebranding
It’s safe to say that the new Pringles looks much more plain that its previous ones.
And this is where I come in.
Solution#1: New Logo
Looking throughout the old Pringle logos, I decide to revamp the old guy and give him his style back. He still consists of his flat look from the most recent logo, while also giving him what made him the most recognizable from his older reincarnations: his hair! (Or, a toupee in this case.)
1967
2009
2024
2021
Solution#2: Choose Your Biter!
As I made my dapper little guy, I thought to myself… why stop there? Sure, the logo is iconic, but what if there was a logo made for each flavor that Pringles has to offer?
Therefore, I decided to call this solution “Choose Your Biter!” Everyone has a favorite flavor, and people can vote on which one they love the best. Whether it comes to food or fashion, everyone has a unique taste… and now the Pringle Man can wear it all.
Mockup
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Rocking a pipe to match his detective hat, Mr. Salt & Vinegar is here to deliver a case study for your taste buds!
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He knows that those who see him are willing to try. Mr. Sour Cream & Onion: It's as heavenly as it sounds.
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When Wendy's came up to him with an offer he cannot refuse, how else could he fashion himself then deciding to put on a red wig with some ponytails?
